North Arrow Works

Examples

What a rebuild actually looks like.

Every build below started from a real problem I found on a real site — a form that didn't send, photos search engines couldn't read, a homepage advertising a discount that expired last year. The businesses are invented so nobody gets named. The problems aren't.

Straight answer on this: these are demonstration builds, not client work. I'd rather tell you that than have you find out. What they show is how I'd handle your trade — the layout, the way work gets presented, how someone asks for a price in one step.

Builds

  1. Masonry & stonework

    Hallam Stone

    Live demo · try the estimator

    For the trade problem I keep finding: three decades of genuinely good work sitting behind a site nobody has touched since it was made. The thing it does that a template can't is price a wall before anyone picks up the phone.

    • Drag length and height and the wall draws itself course by course, joints offset the way real running bond works
    • Price, tonnage and days on site update live; switch from dry-stacked to mortared and the coursing changes with it
    • Flags the four-foot line, where Ohio starts requiring an engineered design and a permit
    • Project pages written out in words, so the work is readable by search engines instead of locked inside photos
    Open the build
  2. Pools & outdoor living

    Ninebark Pools

    Live demo · design a pool

    Pool buyers spend weeks collecting quotes because nobody will give them a number without a site visit. This one hands them a real budget in about fifteen seconds, which filters out the people who were never going to spend $70,000 anyway.

    • Four shapes, drawn to scale in plan view with dimension lines, waterline tile, steps and hatched decking
    • Volume in gallons, deck area and a budget range that moves with depth profile and add-ons
    • Tells you when the pool you've drawn is too short for a diving board — about 34 feet, per the safety standard
    • Build sequence written out week by week, including why gunite has to cure for a month
    Open the build
  3. Inns & short-term rentals

    The Weatherwell

    Live demo · check some dates

    Small lodging has a specific problem: the booking platforms take a cut from the owner and add a service fee onto the guest. This site makes that arithmetic visible, which is the only argument that reliably moves people to book direct.

    • A working rate calendar — seasonal and weekend pricing, four rooms, month by month
    • Pick two dates and it totals the stay, then shows the same nights booked through a platform beside it
    • Catches one-night stays on dates with a two-night minimum before the guest gets attached to them
    • Drive times to the things guests actually ask about, written by someone who lives there
    Open the build

Three trades, three different problems, three tools that a website builder can’t produce on its own. If yours isn’t here and you want to see how I’d handle it, ask — I’ll build the homepage before you spend anything.

Start here

Send me your address and I'll tell you what's wrong with it.

No charge, no pitch attached. You get a written list either way, and you're free to hand it to whoever built the site in the first place.

614 588 4737

awusells@gmail.com