I find what's broken on your site, then fix it.

This is the list I run on every site I look at. You can run it yourself right now, on your phone. Tick anything you're not sure about.

1. Fill out your own contact form. Did the email actually arrive? Broken forms are the most common failure I find and the only one that costs you work silently — nothing looks wrong from the outside.
2. Count the taps from landing on your site to asking for a price. More than two and you're losing people. Someone comparing three companies gives each of them about fifteen seconds.
3. Find a date on the page — a copyright year, an offer, an announcement. Anything more than a year old tells a visitor nobody's home. Expired discounts are worse: people either leave or call expecting a price you don't offer.
4. Open your site on your phone and try to read it without pinching. Most of your visitors are on a phone, often outdoors. If it needs zooming, it needs rebuilding.
5. Click every link in your menu, including the logo. Dead links and links pointing at the wrong address are common after any redesign, and they're usually in the menu — the part everyone uses.
6. Search your trade plus your town on your phone, in a private window. If competitors with worse work come up first, the difference is usually that their site has readable text and yours has pictures. Search engines can't see inside an image.
7. Look at the photos. Is that work you did in the last two years? Old photos undersell you, and if you've changed what you sell, the site is still advertising the old business.

If any of those came back badly, that's what I fix. Send me your address and I'll do this properly — I read the code, not just the page — and write you the list. Free, and yours to keep whoever does the work.

A website is rarely the only thing leaking work. Once yours is sorted, these are the gaps I see most often — taken on one at a time, only where they'd pay for themselves.

I take one of these at a time, and only after the site works. Anyone selling you all five at once on a first call is selling a package, not a fix.

• Masons, concrete, fencing, excavation, roofingTrades
• Custom builders, barn restoration, remodelingConstruction
• Inns, cabins, short-term rentals, campgroundsLodging
• Kennels, taxidermy, upholstery, monuments, repair shopsSpecialty

One thing these have in common: the work is good and the website doesn't show it. If your jobs come mostly by phone and word of mouth, that's the gap I close.